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From 25 to 29 November 2024, the intensive BIP BrandY programme took place in Bruges, combining creativity, international collaboration and marketing simulation. Hosted by Howest University of Applied Sciences, it welcomed students from seven leading European universities.

Students from the University of Economics in Katowice (Poland), Savoie Mont Blanc University (France), Aschaffenburg University of Applied Sciences (Germany), Varna University of Economics (Bulgaria), CEU Cardenal Herrera (Spain) and the University of Economics in Bratislava (Slovakia) took part in the programme.

The students collaborated in international teams to create innovative fashion brands. They combined their unique insights, marketing strategies and expert feedback to deliver real market-ready results.

BIP BrandY has become synonymous with inspiration, growth and discovering the new, the unknown. Next year's edition is already full of anticipation, be part of it and experience the unique fusion of fashion, marketing and international collaboration.

The Faculty of Applied Languages was represented by Petra Mária Kerdíková, Natália Solárová, Ema Škvareninová, Nella Zat'ková, Nela Jánošová, Mária Kočanová, Júlia Monika Micháleková.

Members of the organizing team for the Faculty of Applied Languages were doc. PhDr. Ildikó Némethová, PhD., Vice-Dean for International Relations and PaedDr. Eva Stradiotová, PhD., Vice-Dean for Education.

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