Our young researchers, Mgr. Filip KALAŠ, PhD. from the Faculty of Applied Languages and Ing. Pavol LIPTÁK from the Faculty of Commerce, participated in the 2nd ICISAS International Conference on Innovation, Sustainability and Applied Sciences in Dubai, UAE, on 22-23 February 2025.

During the two days of the conference, they experienced keynote lectures, expert discussions as well as networking with leading experts. The aim of the conference was to showcase fundamental research results and foster collaboration across sectors, pushing forward the frontier of innovation and sustainability.

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In the following days, they met with Dr. Elanga Rengasamy - Dean of the Faculty of Commerce, British University in Dubai and Dr. Deepak Arun Annamalai - Vice Chancellor for International Relations, with whom they would like to deepen their cooperation with a short-term exchange program at a university in India, where it would be a great opportunity to take part in AI courses.

Curtin University Dubai was the main organizer and provided a platform to showcase research projects and publications. Curtin University Dubai is the international branch of Curtin University in Perth, Western Australia, established in collaboration with the Transnational Academic Group ME. It is among the top 1% of ARWU (Academic Ranking of World Universities) in the world, and like EUBA is part of the prestigious AACSB accreditation.

As the theme of sustainability resonated most frequently at the conference, distinguished guests from the environmental community addressed the conference, including Sheikh Abdul Aziz Al Nuami, Member of the Ajman Royal Family, Dr. Mohamed Bin Fahad, Advisor on Environmental Issues, and Prof. Melinda Fitzgerald.

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Our researchers' paper, Language as a sales tool: the power of multilingual pricing tags, was part of 272 papers out of 439 original submissions from 36 countries presented in the section on long-term growth and resilience strategies in business.

The faculty at our university have shown that together they can contribute to the development of new solutions with international reach. Their paper will be published by the prestigious publisher Taylor & Francis shortly.

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