Six European Universities, 50+ Students and an Exciting New Approach to Market Research
What happens when more than 50 students and 12 professors from six European universities join forces to transform the way market research is taught? SHERLOCK comes to life. From 19 to 23 October 2026, Université Savoie Mont Blanc in Annecy, France, hosted the first Learning, Teaching and Training Activity (LTTA) of the Erasmus+ SHERLOCK project, marking an exciting milestone in the development of an innovative educational simulation game. The five-day international programme brought together students and academics from six partner universities to test the first pilot version of the SHERLOCK simulation game, designed to make market research methodology more interactive, engaging and practically relevant.

















